Small businesses in search of growth favor alliances because these partnerships can quickly and inexpensively provide a company with access to technology, expertise, marketing, production, distribution and other capabilities.

Synergy is the benefit most alliances are after. If you have a product but lack distribution, you may seek synergy by allying with a company that has good distribution and no competing product.

Strategic Alliances enable business to gain competitive advantage through access to a partners' resources, including markets, technologies and services. In this process of alliances, business saves time and boost productivity by concentrating on core business and innovation.

As global markets open up and competition grows, midsize companies need to be increasingly creative and innovative about how, whom and where the business aligns for their growth and place in the market. 

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